The Japanese automotive industry has a strong focus on research and development, with many companies investing significant resources in developing new technologies and products.

The Subaru Impreza WRX, first introduced in 1992, is a high-performance rally car that has gained a devoted following among car enthusiasts.

The Mazda MX-5 Miata, first introduced in 1989, is a popular and affordable sports car that has won numerous awards and accolades.